AQHA Member Survey Results

[source: AQHA.com]

To read the full article on AQHA.com, click here.

Last summer, the American Quarter Horse Association asked members to participate in an online AQHA membership survey. AQHA worked with Decision Analyst of Arlington, Texas, to conduct the survey and compile the results.

“We have started to use the data that was collected to better understand how to serve our members and to learn more about them so we can continue to attract advertisers and sponsors,” said AQHA Executive Vice President Craig Huffhines. “We greatly appreciate all the members who participated in this survey.”

The survey, which was offered to all AQHA members in the United States, covered member involvement with horses, member services offered by AQHA, purchasing habits and brand preferences. The survey also collected important demographic data. More than 5,580 AQHA members took the survey. On average it took each AQHA member 53 minutes to complete. AQHA appreciates the nearly 5,000 hours that members dedicated to the survey.